Brand Messaging Guide

Name

First Last

Position

What 2- 3 things make your company/brand stand out or special?

What is the single, most important thing people should know about your company/brand?

Why should people believe it? Any facts, firsts, pride points or reasons to believe?

What problems does your company/brand solve for customers?

How do your customers view your company/brand?

Please list your top three competitors. Please also provide competitors web address -- www.yourcompetitor.com